ROI Tools

 Customer Count Avg Dollar
per Sale		 Purchases
per Month		 Monthly
Sales		Annual
Sales
BaselineXX=$0$0
How to Get There????
% Increase   %%
0X$0X0.0=$0$0
Sales Boost$0$0
Lifetime Value of a Customer
ADollar Amount of Average Sale
BNo. of Sales per Year
CNo. of Years a Customer
DAdditional Customer Referrals per Year
E% of Referrals Who Become Customers
FGross Sales per Year per Customer (A x B)$0
GGross Sales Over Lifetime (F x C)$0
HNew Customers Annually from Referrals0.0
ILifetime Sales from Referrals (H x C x G)$0
JTotal Value of a Loyal Customer (I + G)$0
 Subscribers
(Size of List)		Promotions
Per Month		Response Rate
Percentage		Avg Dollar
per Sale		Monthly RevenueAnnual Revenue
BaselineXXX=$0$0
0X0X0%X$0=$0$0
Size of List
Revenue/Mo$0$0$0$0$0
% Discount
Cost of Discount$0$0$0$0$0
Cost of Service
Net Profit/Month$0$0$0$0$0
 Subscribers
(Size of List)		Promotions
Per Month		Response Rate
Percentage		Avg Dollar
per Sale		Monthly RevenueAnnual Revenue
BaselineXXX=$0$0
Percentage
Increase		%%
0X0X0%X$0=$0$0
Sales Boost$0$0
Size of List
Revenue/Mo$0$0$0$0$0
% Discount
Cost of Discount$0$0$0$0$0
Cost of Service
Percentage
Increase		$0$0$0$0$0
Current Statistics:
# Avg Appointments/Day# Open Appts/Day
 
 
Appt Capacity/Mo% Open Appts# Open Appts/MoAvg Dollar
Value/Appt		Monthly Lost RevenueAnnual Lost Revenue
Lost Revenue0X0%=0X=$0$0
Percent Reduced Open Appts=0X$=$0$0
Less Cost of Service$0
Net Gain in Revenue$0.00$0
ROI ?%
 Customer Count Avg Dollar
per Sale		 Conversion /
Response %		 Monthly SalesAnnual Sales
BaselineXX=$0$0
How to Get There????
% Increase   %%
0X$0X0.000%=$0$0
Revenue Boost$0$0
Additional Monthly Product/Service Cost $0
Net Revenue Increase $0$0
ROI  ?%
Value of a Customer  Cost of Losing Customers AnnualMonthly
Amount of Average Sale No. of Negative Online Reviews 
No. of Sales per Year No of Lost Customers Per Review 
No. of Years a Customer     
Additional Customers Referrals/Year Lost Revenue (Yearly Cust Value) $0$0
% of referrals who become customers     
Gross Sales per Year per Customer$0 Lost Revenue (Lifetime Cust Value) $0 
Total Lifetime Value of a Loyal Customer$0     
* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information
changed mind about purchasing a product or service
Revenues AnnualMonthly
Current Sales Revenues $0
How Many Additional Stars? (1, 1.5, etc)  
Increased Revenue % (5-9%) *$0$0
    
Cost of Reputation Marketing  
Net Revenue Increase $0$0
    
Reputation Marketing ROI  0%
* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%
 Current Marketing Efforts AnnualMonthly
ATotal Sales/Revenue $0
BNumber of Sales/Transaction (A / C) 00
C$ Avg Transaction Per Customer $0
D* Estimated Number of Avg Transactions Per Customer
Approx number of times Avg Customer returns		 0.0
ENumber of Unique Customers (B / D) 00
F* Estimated % of Repeat Customers
Approx number of Avg Customers who are Repeats		 0%
GNumber New Customers (E - (E x F)) 00
HTotal Customer Value (C x D) $0$0
ICurrent Total Marketing Budget
Ads, Promotion, Technology, Services, etc		 $0
JCurrent Cost to Acquire One New Customer (I / G)$0  
KCurrent Net After 1st Transaction from New Customer (C - J)$0  
LCurrent Annual/Monthly Net Per Customer Value (H - J) $0$0
     
 Additional New Marketing Effort   
MAnticipated Number of New Customers 0
N$ Avg Transaction Per Customer $0
OTotal New Customer Revenue (M x N) $0$0
PCost of New Marketing Services $0
QAdditional Cost of New Marketing Svc Per New Customer (P / M) $0$0
     
     
 Net $ Per New Customer From New Service (M - Q)  $0
 New Cust ROI After New Mktg Service  0.0%

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