Test

Reputation Marketing Gain
Lose a Customer
Cost to Acquire

Revenues	Annual	Monthly
Current Sales Revenues	$0
How Many Additional Stars? (1, 1.5, etc)
Increased Revenue % (5-9%) *	$0	$0

Cost of Reputation Marketing
Net Revenue Increase	$0	$0

Reputation Marketing ROI		0%

* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%

Value of a Customer		Cost of Losing Customers	Annual	Monthly
Amount of Average Sale		No. of Negative Online Reviews
No. of Sales per Year		No of Lost Customers Per Review
No. of Years a Customer
Additional Customers Referrals/Year		Lost Revenue (Yearly Cust Value)	$0	$0
% of referrals who become customers
Gross Sales per Year per Customer	$0	Lost Revenue (Lifetime Cust Value)	$0
Total Lifetime Value of a Loyal Customer	$0

* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information
changed mind about purchasing a product or service

	Current Marketing Efforts		Annual	Monthly
A	Total Sales/Revenue			$0
B	Number of Sales/Transaction (A / C)		0	0
C	$ Avg Transaction Per Customer			$0
D	* Estimated Number of Avg Transactions Per Customer Approx number of times Avg Customer returns			0.0
E	Number of Unique Customers (B / D)		0	0
F	* Estimated % of Repeat Customers Approx number of Avg Customers who are Repeats			0%
G	Number New Customers (E - (E x F))		0	0
H	Total Customer Value (C x D)		$0	$0
I	Current Total Marketing Budget Ads, Promotion, Technology, Services, etc			$0
J	Current Cost to Acquire One New Customer (I / G)	$0
K	Current Net After 1st Transaction from New Customer (C - J)	$0
L	Current Annual/Monthly Net Per Customer Value (H - J)		$0	$0

	Additional New Marketing Effort
M	Anticipated Number of New Customers		0
N	$ Avg Transaction Per Customer		$0
O	Total New Customer Revenue (M x N)		$0	$0
P	Cost of New Marketing Services		$0
Q	Additional Cost of New Marketing Svc Per New Customer (P / M)		$0	$0


	Net $ Per New Customer From New Service (M - Q)			$0
	New Cust ROI After New Mktg Service			0.0%

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