eMail Marketing

An efficient email marketing campaign can help keep customers and prospects coming back—by using attractive, professional-looking email communications, to stay in regular touch with customers and build strong relationships.

mailingImprove customer relationships. A professional campaign with an engaging subject line and company logo, breeds trust.

Increase traffic to your website. Email marketing allows links to be embedded in your messages and can drive more traffic to your business.

Boost customer communication by targeting your messages. We can segment your clients to create smaller customer lists based on interests. This allows us to send more relevant and targeted messages to customers. E-mail recipients will be more likely to respond – and more likely to act on their emails.

E-mail marketing breeds referrals. Email newsletters are easy to forward to other people. So customers can give their friends – new prospects for a business – a risk-free peek at their business or organization. It’s easy for these prospects to sign up for an mailing list when the business has a “Join My Mailing List” button on their website. And through regular communication, we can turn those interested prospects into additional loyal customers.

We reach out to your audience based on the best time of the day. We schedule email delivery for when your audience is most likely to check their email, so clients increase the likelihood their customers read it and take action.

We develop custom email campaigns. As an example: We may suggest a business implement a weekly give away that only subscribers who opt into a newsletter will have access to. By sending a weekly email to an entire subscriber list on the same day and time each week, that announces the winner of a store credit or product give away, we train the subscriber list to look forward to opening their email to see if they won.

This gives the business an opportunity to expose their subscriber list to their product or service weekly. This weekly exposure translates into increased sales.

Track who reads and responds. Unlike traditional marketing means, such as advertising on Yellow Pages or direct mail marketing, our email marketing service has measurable results. This in turn, allows us to make changes to our campaign to maximize sales. We can measure the response of our email marketing efforts. Yowill be able to see who opened your emails, who forwarded them to friends, and even who they need to be resent to. We can also tell who clicked on which links in the emails sent, allowing us to understand what people are interested in and tailor the content to get the best response.

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Some of the things we track

  • email-blastQuantity of emails sent.
  • Bounce Rate (i.e. how many emails never got to the intended recipients’ inbox).
  • Quantity of Spam reports.
  • Quantity of opt-outs.
  • Quantity of people who opened the emails.
  • Quantity of people who forward the email.

By constantly monitoring and analyzing the response of each email campaign, we are able to fine-tune a strategy that produces the best short and long-term results.

Our email marketing service is more effective than regular email. Our mailing list software manages bounced emails, so that you don’t overwhelm your email account. In addition, it avoids being flagged as malware by email providers.

We follow best practices and make sure that we are always up-to-date in compliance laws.

An email marketing campaign can have a wide reach and allows recipients to act immediately.

For more information on how our email marketing service can help your business or to learn more about our other services we offer, please give us a call at (386) 478-4668.

 

 

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